Created for those in quest of self-confidence and positive energy, we are the authorities in high-tech and high-performance cosmetics. The affirmations on each of our makeup products inspire every woman to embrace herself, bring out her positive energy, and celebrate her own uniqueness.

“My daughter is the reason why I created REALHER makeup. She is the most precious person in my life, and I want her to grow up feeling confident, beautiful, and empowered. But I know that she faces many challenges and pressures in this world that can make her doubt herself and her worth.

I know that she is not alone. I know that there are millions of girls and women who struggle with their self-image, who feel insecure about their appearance, who compare themselves to unrealistic standards of beauty. I know that there are many messages in social media and society that tell them they are not good enough, not thin enough, not pretty enough. I also know that there are many products in the market that exploit these insecurities, that use inappropriate or offensive language on their package to sell their products, that make women feel like they need to change themselves to fit in.
 
That's why I started REALHER makeup. I wanted to create a makeup brand that celebrates the diversity and uniqueness of women, that inspires them to embrace their inner beauty, that empowers them to express themselves authentically.”

— Bill Xiang · Founder